Upstart and 1000 Books Foundation Team Up to Promote Parent Engagement and 1000 Books Before Kindergarten Early Literacy Program


Madison, WI, June 2015Upstart and the 1000 Books Foundation are partnering to promote early literacy skills for children from birth to age five through a line of products that support the 1000 Books Before Kindergarten program in libraries.

The 1000 Books Before Kindergarten Program encourages parents and caregivers to provide positive, nurturing early experiences by reading aloud to their children regularly. Through their partnership, Upstart and the 1000 Books Foundation have designed posters, bookmarks, reading records, and incentives that help libraries, early childhood centers, and other organizations promote the program.

Research shows that the most reliable predictor of school success is being read to at home during early childhood. The brain develops more rapidly during the first three years of a child’s life than at any other time during the lifespan. Reading to children from an early age can help close the vocabulary gap and prepare children to enter kindergarten with the skills they need to succeed. Most important, sharing books with children promotes a lifelong love of books and reading.

“We’re so excited to be partnering with the 1000 Books Foundation. Our shared focus on the importance of early literacy development makes us the perfect partners to promote this life-changing program. This is a program that makes it easy for parents to be their child’s first teacher, through the simple, enjoyable act of sharing books with their child,” said Heidi Green, product development manager for Upstart.

Upstart is the leading provider of early literacy and reading promotional materials for school and public libraries. The 1000 Books Foundation is a non-profit whose mission is to promote reading to newborns, infants, and toddlers and encourage parent and child bonding through reading. For more information or to purchase materials for the 1000 Books Before Kindergarten program, visit and

Media Contact: Anthony Diaz

1000 Books Foundation
Partnership Contact: Wesley Su

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